E-Marketing Executive Team Lead

Graduate with a degree in marketing, business, economics, mathematics, or computing.

About Custom Software Ltd Custom Software Ltd is a well-established Medical / Lab software development company based in Portlaoise, Ireland. We have a strong tradition of rewarding hardworking individuals and are currently expanding our team with opportunities for talented professionals in various roles, including Developers, Web Developers, SEO staff, blog writers, and Tele sales. Our offshore office in Lahore, Pakistan, serves clients across Europe, the Middle East, and Africa.

Job Responsibilities

Manage and control relationships between products / services and target audiences.

Build and maintain relationships with customers, suppliers, and internal departments.

Contribute to strategic planning for annual and long-term marketing objectives.

Plan, develop, and implement marketing campaigns for conferences and exhibitions.

Manage production of marketing materials, including writing, proofreading, and liaising with designers and printers.

Understand product and customer profiles to create detailed specifications for events.

Maintain and update mailing databases.

Monitor campaign spending against budgets and produce expenditure summaries.

Analyze marketing campaigns to ensure objectives are met.

Conduct market research and customer surveys to assess demand and brand awareness.

Assist in competitor analysis, focusing on pricing, presentation, and promotion strategies.

Support the UK-based sales team.

Job Specification

eMarketing Strategy

Social Media Marketing

eMarketing Campaigns

SEO Expertise

Drive and determination

Excellent communication skills (written and verbal)

Creative approach to campaigns

Negotiation and interpersonal skills

Strong organizational skills

Commercial awareness, including pricing and data analysis

Good numeracy skills and knowledge of statistics

High computer literacy

Experience with CRM systems, preferably Vtiger or similar

Fluent in English

Location Portlaoise, Ireland

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