Account Executive

Job Title : Account Executive

Responsibilities

• Conduct keyword research to identify relevant and high-impact keywords for product listings.
• Write persuasive and compelling product titles, bullet points, and descriptions that highlight key features and benefits.
• Collaborate with designers to optimize product images, ensuring they are high-quality, visually appealing, and accurately represent the product.
• Utilize search engine optimization (SEO) techniques to improve product visibility and rankings within Amazon's search results.
• Create and optimize advertising campaigns within Amazon's advertising platform, selecting relevant keywords, setting bids, and managing budgets.
• Conduct market and competitor research to identify target audiences, refine targeting parameters, and optimize ad messaging.
• Monitor and analyze product listing performance metrics, such as click-through rates (CTR) and conversion rates, and make data-driven improvements.
• Analyze sales data and advertising performance to identify trends, opportunities, and areas for improvement.
• Conduct competitive analysis to identify opportunities for differentiation and improvement in product listings.
• Collaborate with other team members, such as product sourcing specialists, to gather relevant product information and insights for optimized listings.
• Test and iterate on listing elements to continually improve performance and increase sales.
• Stay informed about industry trends and emerging advertising strategies to implement innovative approaches and gain a competitive edge.
• Stay updated with Amazon's guidelines and policies to ensure compliance and avoid listing violations.

Job Specification

Requirements :

Location : Logistics and Supply Chain - Shenzhen, China

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