Product Specialist

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Direct message the job poster from Switch Communications

People & Culture | Talent Acquisition | Solving HR challenges with tech and communication Switch Communication

is looking for a

Product Specialist

to own day‑to‑day product execution for the Fitflex mobile apps (iOS / Android + PWA). You’ll drive roadmap delivery, optimize onboarding and paywalls, grow organic downloads via ASO, and scale subscriptions through data‑backed experiments. You should be equally comfortable collaborating with design / engineering and digging into analytics to ship measurable outcomes.

Key Responsibilities

Roadmap & Execution : Translate product vision into quarterly / bi‑weekly roadmaps, PRDs, and user stories with clear acceptance criteria.

User Research & UX : Run quick discovery (surveys, interviews, usability tests) and partner with design on wireframes / flows for onboarding, paywall, and core features.

Content Management : Plan and manage in‑app content calendars (workouts, meal plans, challenges), tags / metadata, and localization (English, Urdu / Roman‑Urdu where relevant).

ASO & Organic Growth : Own App Store / Google Play listings (keywords, creatives, screenshots, localized copy), track rank movements, and ship experiments to improve CVR.

Subscriptions Lifecycle : Optimize trials, pricing, paywalls, upsells, and win‑back offers; monitor renewal, churn, grace‑period, and dunning flows.

A / B Testing : Define hypotheses, design experiments, implement variants (onboarding, paywall, feature gating, copy / creative), and report impact.

Promotions Planning : Plan and execute seasonal promos (Ramadan, New Year, Back‑to‑Fitness), referral campaigns, bundles, and influencer / affiliates integration.

Analytics & Reporting : Build and maintain dashboards for funnels (install → signup → activation → pay → retention), cohorts, LTV / CAC, ARPDAU, churn, and organic vs paid mix. Present weekly and monthly insights with actions.

Compliance & Store Ops : Ensure store compliance, handle submissions, release notes, staged rollouts, and post‑release monitoring.

Requirements

3–4 years of mobile

product management

experience (B2C apps preferred) with shipped features and measurable business impact.

Solid grasp of

product marketing

basics : positioning, messaging, go‑to‑market, and lifecycle campaigns.

Strong

UI / UX

sensibility; able to critique designs and propose data‑informed improvements.

Hands‑on experience with

content management ,

subscriptions ,

organic growth / ASO ,

A / B testing ,

promotions planning , and

analytics .

Comfortable writing crisp PRDs, backlog grooming, and running standups with designers / engineers.

Data literate : can build funnels, read cohorts, and analyze experiments; intermediate Excel / Sheets.

Tools You Likely Know

Analytics : Mixpanel, GA4, Firebase, App Store Connect, Google Play Console.

Attribution & Subscriptions : App Store / Play Billing, Adapty / RevenueCat (or similar), Appsflyer / Adjust.

Experimentation : Firebase Remote Config / A / B Testing (or equivalent), internal feature flags.

Growth Ops : Apple Search Ads, Google UAC, Meta Ads basics; ASO tools.

Success Metrics (First 6–12 Months)

• X% improvement in store listing

conversion rate

(impressions → install) through ASO and creative tests.

onboarding completion

and

activation rate

(first meaningful action).

trial start

and

paywall conversion , with controlled churn.

Clear

weekly ops cadence : experiment pipeline, release health, and KPI reporting.

Nice to Have

Health / fitness, coaching, or consumer subscription app experience.

Experience with multilingual content and regional promos.

Basic SQL for ad‑hoc analysis.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Sales and Business Development

Industries IT Services and IT Consulting

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