Sr. Digital Marketing Manager - PPC Google & Bing

Fivegsoft is looking for a candidate who should have a strong grasp on running Paid advertising campaigns on Google Adwords & Bing, current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Holding 5 – 6 years of experience in same domain. He / she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all paid advertising campaigns on specially on Google Adwords, Bing and other social media platform such as Facebook, Instagaram,YouTube & Twitter.
• Worked on different PPC Models including CPC & CPA
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Specification

Requirements

Information Technology and Services - Islamabad, Pakistan

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