Digital Marketing Manager

Digital Marketing Manager VUstudents, Pakistan

Bachelor's degree in Marketing, BBA Advertising, or a relevant field from a prestigious university. This job is only for experienced job seekers who have previously delivered ROAS-based results to the Ad Accounts they have managed. If you are skilled in delivering results in the form of leads, sales, and ROI, this opportunity is for you. You must have a strong portfolio to prove your worth. You must have numbers to prove what you can do for our clients. You must have exposure to handle international clients. Job Specification

Full reign over Ecommerce clients' Facebook and Google Ad accounts. Full reign over local business Lead Generation through Facebook and Google Ads. Brief account auditing to facilitate the client acquisition process. In-depth research process using clients' past ads, data, audience insights, and competitors' ads. Mapping out a customer-centric Facebook Ads funnel that retargets the full spectrum of warm and hot traffic. Setting up all ads, including advanced copywriting and segmenting audiences appropriately. Clear testing structure with minimum thresholds for all applicable KPIs. Daily campaign optimization. Scaling accounts sustainably and aggressively with a minimum 2x ROAS on cold / top of the funnel, and minimum 4x ROAS on MOF and BOF. Copywriting. Split-testing, daily optimization / management, and reporting.

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