Head of Sales

About PalmPay PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets.

With over 40 million users , we’re building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services.

Operating in Nigeria, Ghana, Tanzania, Bangladesh , and now expanding in Pakistan , PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list.

Position Overview We are seeking a dynamic and experienced Head of Sales – Pakistan who will lead the country’s sales and business development function.

Beyond traditional sales leadership, the ideal candidate will bring experience in NBFC and Digital Banking Product Operations , and take ownership of product operations alongside driving strategic business growth in a fast-paced fintech environment.

Key Responsibilities Sales Strategy & Execution Define and implement a comprehensive sales strategy aligned with PalmPay’s business goals in Pakistan.

Build, lead, and scale a high-performing sales team covering B2C and B2B channels.

NBFC & Digital Banking Product Operations Oversee end-to-end product operations including go-to-market planning, KPI tracking, and rollout execution.

Leverage experience in NBFC and digital banking products to align business development initiatives with product strategy.

Business Development & Market Expansion Drive agent acquisition and merchant partnerships to boost product adoption.

Identify and capitalize on new market opportunities to accelerate customer acquisition and retention.

Campaigns & Performance Management Launch targeted lifecycle campaigns to engage users at key stages of their journey.

Track performance through data-driven dashboards, forecasting tools, and ROI tracking mechanisms.

Cross-Functional Collaboration Work closely with Product, Marketing, Finance, and Operations to ensure seamless execution and operational excellence.

Translate user and market insights into actionable product or channel refinements.

Stakeholder Engagement & Reporting Communicate key performance metrics, strategic achievements, and challenges to leadership.

Represent PalmPay in strategic negotiations and high-value partnerships.

Required Qualifications & Experience Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

8+ years of progressive experience in sales, business development, or product operations within fintech, M obile Phone Industry, NBFC, or digital banking environments.

Demonstrated proficiency in launching and scaling NBFC or digital banking products .

Proven ability to lead high-impact sales teams and exceed revenue targets.

Deep understanding of Pakistan’s digital payments and financial ecosystem.

Excellent leadership, communication, and stakeholder management skills.

Fluency in English and Urdu.

Compensation & Benefits Competitive and market-aligned salary package.

Festival bonuses and mobile / internet allowances.

Professional development and leadership opportunities.

Strategic leadership role in PalmPay’s expansion into Pakistan with significant growth potential.

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