Trade Marketing Executive - Karachi

The Trade Marketing Executive at GSK is responsible for bridging the gap between the company’s marketing strategies and sales objectives. This role focuses on developing, implementing, and evaluating trade marketing initiatives to drive brand availability, visibility and advocacy to maximize sales across various channels.

Key Responsibilities

• Execute trade marketing strategies and campaigns in line with brand objectives across retail and wholesale channels for Trade Pharmacy Universe.
• Achieve monthly, quarterly, and annual sales targets for assigned territory.
• Work collaboratively with the distributor and Sales team to support the achievement of sales targets through effective digital and on‑ground promotional activities and trade programs with customer universe.
• Key Account management across LMT / IMT, Chain, Retail and Wholesale Universe.
• Analyze market trends, competitor activities, and consumer insights to identify growth opportunities and optimize trade investments across customer universe.
• Deliver and track in‑store activations, product launches, and merchandising activities to maximize product visibility and brand impact according to trade activation plan.
• Enhance sales by ensuring our products are well‑stocked and negotiate opportunities for display enhancements and promotions.
• Manage relationships with key retail partners, wholesalers, and distributors to ensure effective execution of trade marketing initiatives.
• Collaborate with Trade Customer Universe for their upskilling (Good Pharmacy Practices).
• Train and guide order bookers as per provided plans.
• Monitor and report on the effectiveness of trade marketing activities, providing actionable insights and recommendations for improvement.
• Ensure compliance with GSK Ways of Working.

Qualifications, Skills and Education

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Contact information :

You may apply for this position online by selecting the Apply now button.

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