PPC Expert

We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.

Responsibilities :

• Build, plan and execute pay-per-click advertising campaigns
• Create creative ad copies and captions according to the current trends and nature of the client business
• Client communication and account management
• Setting up and management of clients' campaigns
• Presenting performance and consultation with clients on Zoom or over the phone
• Forecast potential delivery and ROI for existing clients
• Collect data, generate reports and carry out leading performance data
• Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
• Integrate analytics with client existing website
• Define and implement goal tracking
• Monitor and analyze effectiveness of marketing content
• Respond to briefs and emails in a timely manner
• Test and optimize campaigns to achieve KPIs and targets
• Understand and analyze trends in results data to maximize return on investment
• Analyze campaign performance and provide recommendations for improving traffic and ROI
• Perform client, market and competitor research and analysis
• Budget pacing, audience analysis and optimization
• Search query analysis and ad group expansion
• Building and optimizing search and shopping campaigns
• Keeping up to date with industry trends
• Challenge and interrogate briefs set by clients to ensure the highest standard is created
• Keep on top of industry advances and appropriate tools to enhance paid search channels
• Help develop opportunities and new business pitches where appropriate

Requirements :

Note : We are looking for someone to work full time with our company as a regular staff on a daily basis. It's an office-based job, not for working from home.

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