Amazon PPC Specialist

Key Responsibilities :

Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple ASINs Perform keyword research and ASIN targeting using tools like Helium 10 and Amazon Brand Analytics Monitor daily performance and KPIs such as ACoS, TACoS, ROAS, CTR, CVR, and CPC Regularly optimize bids, placements, and targeting to improve campaign efficiency Restructure and scale campaigns based on performance trends and product goals Harvest high-converting keywords and manage negatives to maintain campaign hygiene Collaborate with the content and design teams to enhance ad performance and listing relevancy Prepare weekly performance reports and provide insights for growth

Requirements

Bachelor's Degree Experience with bulk operations and placement modifiers Familiarity with international marketplaces (Amazon US, UK, etc.) Basic knowledge of listing optimization and CRO principles Exposure to third-party tools like Pacvue, Perpetua, or Scale Insights (optional)

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