PPC Specialist

Main duties and responsibilities include but are not limited to the following : Create and plan a variety of PPC campaigns across a range of digital channels. Oversee accounts on search platforms (e.g. Google AdWords). Find ways to reduce the risk of click fraud. Launch and optimize various PPC campaigns. Produce detailed analysis and reports of campaigns. Oversee existing campaigns and make recommendations on how to optimize them. Keep up to date with PPC and SEM trends. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Job Specification

Must have hands-on experience in running PPC campaigns on Google Search, Shopping, and Display Ads. Experience with website analysis using a variety of analytics tools. BS / MD Degree is preferred. Must have good analytical skills. Strong knowledge of social media tools. Knowledge of online marketing and a good understanding of major marketing channels. Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational ability. Information Technology and Services - Islamabad, Pakistan

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