Marketing Data Strategist

Role : Marketing Data Strategist

India or Pakistan

ABOUT MEDIARADAR

MediaRadar , now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. MediaRadar is the go-to solution for thousands of media and ad tech companies, as well as, for marketers and agency professionals. It is an all-in-one platform that instantly provides all the advertising information needed to strategically inform media planning, buying and selling decisions. This award-winning SaaS platform is built on the most comprehensive and up-to-date database of multimedia advertising information available.

Role Overview

We are seeking a Marketing Data Strategist to shape the very first step of a prospect’s journey with MediaRadar. This role is about using data storytelling to capture attention, spark interest, and inspire prospects to engage with us. Rather than analyzing existing leads, your focus will be on creating compelling narratives from data that demonstrate MediaRadar’s value upfront—helping drive new prospects to work with us.

You will thrive in this role if you are equally comfortable working with raw data and engaging with non-technical stakeholders, bringing both analytical precision and storytelling skills to the table.

Key Responsibilities

Data Analysis & Insights

• Analyze large, varied marketing datasets from multiple platforms to extract meaningful insights.
• Normalize incomplete or inconsistent datasets, addressing issues like missing months, outliers, or vendor gaps.
• Ensure accuracy, consistency, and clarity in all data visualizations and presentations, even when handling messy or incomplete data.
• Identify trends, opportunities, and market narratives that resonate with target audiences through data analysis.

Data-Driven Storytelling & Content Creation

Collaboration & Strategy

Reporting & Continuous Improvement

Requirements