About the job Senior Marketing Manager Job Requirements :
Develop and execute integrated marketing strategies to drive brand growth and market share.
Lead 360° campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.
Manage marketing budgets, ensuring ROI-driven execution.
Lead digital marketing strategy (SEO / SEM, paid media, influencer marketing, analytics).
Collaborate with global and regional teams for campaign alignment.
Strengthen brand positioning through PR, sponsorships, and CSR initiatives.
Support product launches and go-to-market planning with the sales team.
Manage relationships with media and creative agencies.
Coach and mentor marketing executives to enhance performance.
Develop marketing reports and analytics dashboards.
Essential Technical Skills :
Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO / SEM tools, Google Analytics, etc.).
Experience working with media and creative agencies.
Familiarity with e-commerce marketing strategies and performance-based campaigns.
Leadership & management skills.
Strategic & analytical thinking.
Experience in managing media operations and marketing events.
Proficiency in budgeting, forecasting, and ROI analysis.
Ability to develop and deliver on an Integrated Marketing Plan.
Qualification & Experience :
MBA / BBA
in marketing or a related field.
10 to 15 Years of experience . Minimum 3 to 5 years in a managerial / leadership marketing role.
Experience in Consumer Electronics / FMCG / Telecom sectors will be preferred.
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Marketing Manager • Lahore, Pakistan