Senior Marketing Manager

About the job Senior Marketing Manager Job Requirements :

Develop and execute integrated marketing strategies to drive brand growth and market share.

Lead 360° campaigns (TV, Digital, OOH, Print, Radio) aligned with business goals.

Manage marketing budgets, ensuring ROI-driven execution.

Lead digital marketing strategy (SEO / SEM, paid media, influencer marketing, analytics).

Collaborate with global and regional teams for campaign alignment.

Strengthen brand positioning through PR, sponsorships, and CSR initiatives.

Support product launches and go-to-market planning with the sales team.

Manage relationships with media and creative agencies.

Coach and mentor marketing executives to enhance performance.

Develop marketing reports and analytics dashboards.

Essential Technical Skills :

Strong knowledge of digital marketing tools and platforms (Google Ads, Meta Business Manager, SEO / SEM tools, Google Analytics, etc.).

Experience working with media and creative agencies.

Familiarity with e-commerce marketing strategies and performance-based campaigns.

Leadership & management skills.

Strategic & analytical thinking.

Experience in managing media operations and marketing events.

Proficiency in budgeting, forecasting, and ROI analysis.

Ability to develop and deliver on an Integrated Marketing Plan.

Qualification & Experience :

MBA / BBA

in marketing or a related field.

10 to 15 Years of experience . Minimum 3 to 5 years in a managerial / leadership marketing role.

Experience in Consumer Electronics / FMCG / Telecom sectors will be preferred.

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