Media Buyer

Zikra Infotech is a digital marketing agency helping SMBs with a focus on healthcare, grow through SEO, PPC, social media, and content marketing. We deliver data-driven, result-oriented marketing solutions to enhance online presence and drive business success.

Job Description This is a remote position.

Job Title :

Media Buyer Job Type :

Full-Time – Remote

Location : Pakistan

Working Hours :

2 : 00 PM – 11 : 00 PM PKT

About the Role Zikra Infotech LLC is seeking a results-driven

Media Buyer

with expertise in both

Meta Ads (Facebook & Instagram)

and

Google Ads . This role is perfect for someone who thrives on data-driven decision-making, understands multi-platform paid strategies, and can deliver measurable business growth through performance marketing.

Experience with additional platforms like

TikTok Ads

and

Snapchat Ads

will be considered a strong plus.

Key Responsibilities

Strategize, launch, and manage full-funnel ad campaigns across

Meta Ads (Facebook & Instagram)

and

Google Ads (Search, Display, YouTube) .

Continuously optimize campaigns to achieve KPIs, ROAS, and conversion goals.

Conduct

audience and keyword research , design creatives, and perform

A / B testing .

Track and analyze performance using

Meta Ads Manager, Google Ads, Looker Studio, and GA4 .

Collaborate with internal teams and clients to align ad strategies with overall business objectives.

Stay ahead of platform updates, trends, and best practices in

paid media buying .

Ensure compliance with advertising policies across all platforms.

Requirements

2+ years of proven experience

managing campaigns on

Meta Ads and Google Ads .

Strong understanding of performance marketing, funnel strategies, and attribution models.

Hands-on experience with

Google Ads Manager, Meta Ads Manager, GA4, and Looker Studio .

Knowledge of advanced bidding strategies, retargeting, and conversion tracking.

Analytical mindset with strong skills in reading and interpreting data.

Creative thinking and ability to collaborate with designers for ad creatives.

Strong communication and client-facing skills.

Certifications

in

Google Ads

and / or

Meta Blueprint

are a plus.

Experience with additional platforms ( TikTok Ads, Snapchat Ads, LinkedIn Ads ) is a bonus.

Competitive Salary & Bonuses

based on your expertise and performance.

Growth-Oriented Culture

– we invest in your professional development.

Modern Tools & Tech Stack

to support your work efficiently.

collaborative, remote-first team

that values creativity, ownership, and results.

If you’re passionate about paid social and ready to take your Meta advertising skills to the next level, we’d love to hear from you!

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