Overview
We are looking for a results-driven Media Buyer who can directly manage and scale Google Ads and Facebook Ads campaigns. The right candidate must have experience working with US and Canadian clients, with a proven ability to generate qualified leads and purchases through paid advertising. Responsibilities
Launch, manage, and scale Google Ads and Facebook Ads campaigns with a focus on lead generation and purchase conversions. Perform split testing (A / B testing) on ad creatives, targeting, and placements to find the most effective strategies. Optimize campaigns daily to maximize ROI and minimize cost per lead / purchase. Identify high-performing audiences and implement retargeting strategies. Continuously test new approaches to improve ad performance and hit growth targets. Provide proof of results achieved for previous clients (leads, purchases, ROAS). Qualifications
2–3 years of proven experience running ads for US and Canadian clients. Strong hands-on expertise in Google Ads and Facebook Ads. Proven success with split testing, lead generation, and purchase campaigns. Performance-focused mindset with the ability to deliver measurable results. Strong understanding of ad metrics and campaign optimization.
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Media Buyer • Rawalpindi Cantonment, Pakistan