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Marketing Support Specialist

VASLBlue Area, Islamabad Capital Territory, Pakistan

17 hours ago

Job description

Overview

We are looking for a skilled and detail-oriented Marketing Support Specialist to assist with day-to-day marketing, content, and operations tasks. This role involves supporting content development, lead generation and research activities, updating CRM reporting, content scheduling and distribution and ultimately website maintenance. An external Marketing support specialist role, this will be a key to market development and sales growth.

Timings : 2 PM - 11 PM (Pakistan Standard Time)

Experience : 3-6 years experience

Location : Plaza ONE, Next to PSO pump, Main GT road near DHA Phase 2 Gate 1, Islamabad

Key Responsibilities

Lead Generation

Organize, manage and grow lists inMailchimp, SalesForce, LinkedIn Sales Navigator and Dripify
Execute daily and weekly activities to grow existing lists and develop new lists using LinkedIn, Apollo.io and other platforms
Potentially identify new content channels, and recommend better / alternate tools for lead generation
Maintain Processes and Procedures for list maintenance and use

Marketing Research

Monitor named competitor marketing channels, highlighting significant announcements as well as reporting on any new marketing techniques we should consider

Use Google and other tools to gather market intelligence from general sources, and newly rising competitors

Content Generation, Scheduling and Distribution

Working with internal resources generate refactorable content to be used in varying forms for blog, LinkedIn and email marketing

Create a Custom GPT to learn our marketing style to accelerate our ability to produce 'right first time' content fragments to support lead nurturing

Develop content calendars for each distinct Prospect list, collaborating with internal resources to develop topics, and regular cadence communication plans for each

Follow approval process to ensure all materials meet company standards, and agreed channel objectives

Manage distribution of content via multiple channels

Create PDF and offline visuals, slides, and marketing assets using appropriate tools (Canva, Adobe)

Produce Case Studies and Stories from material gathered by Sales and Consulting organization.

Search Optimization

Be aware of, and leverage SEO techniques to maximize searchability of published content

Develop GEO (Generative engine optimization) strategy to ensure popular AIs are aware of our products and return them in AI assisted search results

Be aware of other methods of content promotion in wider channels such as LinkedIn and suggest appropriate investment to widen brand awareness

Website

Develop and recommend website overhaul plan to create more engagement

Published and maintain revised website content

Extend depth of website content using developed marketing assets

Marketing Tech / Outreach

Evaluate, suggest, recommend outbound marketing tools to simplify, manage and streamline content distribution

Identify industry resource sites and events that company should participate in to raise brand awareness

Other duties

Support other recurring marketing and operations tasks as assigned

Assist in pipeline monitoring, lead tracking, and basic sales analytics

Support sales enablement by preparing proposals, pitch decks, and collateral

Document all adopted processes, report on failed / abandoned processes

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Marketing Specialist • Blue Area, Islamabad Capital Territory, Pakistan

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