Product Marketing Specialist

About CoCountant

CoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team.

Why This Role Matters

We have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. Right now we struggle to align our service with customer persona, brand positioning and marketing copy. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence.

What You’ll Do

Messaging & Positioning

• Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points).
• Translate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators.
• Own competitive messaging and keep our differentiators sharp.

Content Strategy & QA

Conversion Focus

Voice of Customer

Cross-Functional Enablement

What Success Looks Like

Requirements