Digital Marketing Specialist

Solving complex problems through research and analytical tactics relevant to Ecommerce and Growth Marketing. Updating and growing the company’s social media platforms including Facebook, Instagram, Twitter, Google AdWords, TikTok, etc. Sound knowledge and understanding of eCommerce stores (Shopify, WooCommerce) marketing. Creating Facebook ads, audiences, and developing lead generation funnels for clients. Collaborating with the design team, giving feedback on creatives, and producing designs in line with the current trends and requirements. Know-how of email marketing campaigns and strategies. Getting the ads designed, written, and uploaded on social media platforms within the prescribed budgets from the management. Utilizing social media to generate followers and monitoring web traffic metrics using tools like Google Analytics. Sound understanding of the technicalities with regard to the Ecommerce industry. Writing and developing content for brochures and company profiles. Other tasks assigned by the manager. Job Specification

YOU BRING (EXPERIENCE & QUALIFICATIONS) 2+ years of marketing experience with a focus on eCommerce, online category management, digital sales, promotional campaigns, and conversion rate optimization; candidates with consulting experience strongly preferred. Ability to analyze quantitative and qualitative data inputs to develop commercial plans to drive digital growth in eCommerce channels. Bachelor's degree required (advanced degree preferred). Strong business acumen and problem-solving capabilities. Strong written and verbal communication skills. Marketing and Advertising - Rawalpindi, Pakistan.

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