Sem Specialist Mobile Weaver (Pvt) Ltd., Pakistan
- Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo, and MSN. - Provide and create detailed analysis documents to trend campaign performance. - Write / create copy for paid search campaigns. - Provide ongoing management of all campaigns including reporting, analysis, and optimization recommendations. - Continually monitor the search landscape and work with SEO / SEM Team Lead to develop new strategies. - Proactively work with 3rd party vendors, including but not limited to bid management technology providers, search engines, and tracking technology providers, to overcome complications and actively seek new SEM opportunities. - Develop affiliate marketing plans and build own affiliate network. - Plan and manage Social Media Marketing with the help of business development resources. - Working conditions are normal for an office environment. Work may require occasional weekend and / or evening work. Job Specification
- Minimum 2 years of work experience requiring similar skills. - Strong SEM / SEO skills. - Understand search engine marketing strategies, the search engine landscape, and the effectiveness of PPC campaigns. - Execute and manage SEM programs across multiple search engines from implementation to ongoing optimization. - Effectively analyze and communicate program performance, optimization recommendations, seek out up-sell opportunities, and communicate to the business development and sales department. - Actively test and analyze keywords, copy, and landing pages to increase ROI and drive incremental volume. - Develop SEM program strategies and proposals for special events like New Year Gifts, Christmas, etc.
#J-18808-Ljbffr