Main duties and responsibilities include but are not limited to the following :
- Create and plan a variety of PPC campaigns across a range of digital channels.
- Oversee accounts on search platforms (e.g. Google AdWords).
- Find ways to reduce the risk of click fraud.
- Launch and optimize various PPC campaigns.
- Produce detailed analysis and reports of campaigns.
- Oversee existing campaigns and make recommendations on how to optimize them.
- Keep up to date with PPC and SEM trends.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
Job Specification
Must have hands-on experience in running PPC campaigns on Google Search, Shopping, and Display Ads.Experience with website analysis using a variety of analytics tools.BS / MD Degree is preferred.Must have good analytical skills.Strong knowledge of social media tools.Knowledge of online marketing and a good understanding of major marketing channels.Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational ability.Information Technology and Services - Islamabad, Pakistan
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