SEO Specialist

Responsibilities

Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Collaborate with others within the marketing department to manage SEO strategy Update content and website links for maximum optimization and search engine rankings Job Specification

Two to three years of experience in successfully developing and executing SEO campaigns Understanding of search engine algorithms and ranking methods Experience with SEO industry programs, such as Google Analytics or Adobe Analytics Knowledge of keyword research and data mining tools Able to complete competitive analysis of other companies within the industry Comfortable analyzing high volumes of data on a daily basis Familiarity with WordPress or other content management systems Experience with other aspects of marketing, such as growth and promotion, is a plus

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