SEO and Google Business Profile Optimization Expert

Job Title SEO and Google Business Profile Optimization Expert

Location Remote

Job Overview We are seeking a highly skilled and experienced SEO and Google Business Profile Optimization Expert to enhance our online presence, improve search engine rankings, and optimize Google Business Profiles. The ideal candidate will have a proven track record in managing SEO strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.

Key Responsibilities

Develop, implement, and manage effective SEO strategies to improve organic search rankings and visibility.

Optimize website content, meta tags, images, and URLs following best practices.

Conduct keyword research and analysis to target relevant search terms.

Monitor website traffic and performance using analytics tools and create actionable reports.

Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging.

Implement local SEO strategies to enhance regional visibility and attract local customers.

Stay up-to-date with SEO trends, search engine algorithm changes, and new tools.

Collaborate with content creators to align SEO strategies with content marketing initiatives.

Handle SEO audits to ensure compliance with search engine guidelines and maximize effectiveness.

Qualifications

Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required).

Proven experience as an SEO Specialist or similar role.

Demonstrable expertise in Google Business Profile optimization and management.

Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).

Knowledge of web development basics, including HTML, CSS, and JavaScript, for SEO implementation.

Strong analytical skills to interpret data and drive strategic decisions.

Excellent communication and collaboration skills.

Certification in SEO or digital marketing is a plus (e.g., HubSpot, Google Analytics Certified).

Desired Skills

Familiarity with local SEO techniques and strategies.

Ability to manage multiple projects efficiently and meet deadlines.

Creative problem-solving and critical thinking skills.

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