SEO Specialist

Bachelor’s Degree in Business Administration / Marketing or equivalent degree in the relevant field

Responsibilities

• Create and execute effective SEO tactics
• Research and track keywords to use that will gain a competitive advantage and build traffic
• Set measurable goals that demonstrate improvement in SEO rankings
• Monitor daily performance metrics to build an informed SEO strategy
• Collaborate with others within the department to manage SEO strategy
• Identify and implement metadata improvements
• Perform ongoing keyword research, discovery and expansion and optimization for new relevant keywords to use throughout the company website and for off-page SEO activities
• Research and analyze competitor sites
• Implement structured data markup to help search engines parse and understand the website’s information and email content
• Create and execute link-building strategy
• Work with the developers to ensure best SEO practices are properly followed throughout the website content
• Make SEO-based revisions on the company web pages
• Work with the team to drive content creation and marketing
• Develop optimization strategies to increase search engine results rankings
• Measure and report the performance of all SEO campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize work streams based on those insights
• Leverage SEO using marketing automation tools
• Collaborate with team to create landing pages and optimize the user experience
• Analyze technical SEO issues and suggest enhancements

Job Specification

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