SEO Specialist

Job Responsibilities

• Development and execution of successful SEO strategies
• Guide content teams through keyword research
• Optimize paid search copy, website content, guest blog posts, and landing pages.
• Oversee off-page optimization projects (e.g. link-building)
• Report on aspects of SEO such as traffic and rankings, and collect data.
• Optimize campaigns through collaboration with social media and digital marketing teams.
• Remain current on SEO trends as well as integrated marketing trends.
• Monitor technical search engine optimization issues and assist in fixing them.
• Direct and coordinate content teams in off-page search engine optimization tasks.
• Analyze insights and create reports on all aspects of SEO including audience, traffic, views, clicks, rankings, etc.
• Collaborate with Social Media and digital marketing teams during the SEO of marketing campaigns.
• Stay updated regarding search engine optimization and marketing standards.
• Keep abreast of industry trends and inform the development team of risks and opportunities impacting the SEO program.
• Ensure that the company focuses on SEO activities with the biggest impact on Natural Search revenue growth targets.
• Ability to track and report on overall SEO performance and the success of specific initiatives.

Job Specification

Location : Karachi, Pakistan

#J-18808-Ljbffr