Performance Marketing & User Acquisition Lead (Mobile Games)

Overview

We’re hiring a hands-on, analytically driven Performance Marketing & User Acquisition Lead to own UA for our mobile games across the full lifecycle — from lean prototype tests and soft launches to global scaling. This role sits at the intersection of growth strategy, creative optimization, analytics and product feedback. You’ll run hypothesis-led experiments, build repeatable acquisition playbooks, and partner with product, design and analytics to turn early signals into profitable, scalable growth.

What you’ll own

• End-to-end UA strategy : Design and execute acquisition strategies that take titles from prototype validation to profitable global scale. Set objectives, KPIs and success criteria for each stage of a game’s life.
• Prototype & early testing : Run focused, low-budget test campaigns to validate product-market fit, measure CPI and early retention (D1 / D7), and produce clear go / no-go recommendations.
• Soft launch optimization : Lead soft launch UA to optimize toward retention, monetization and engagement metrics; iterate quickly on creative, targeting and monetization hooks.
• Creative & production partnership : Work closely with designers and agencies to brief, test and iterate video ads, playables and other ad formats; define creative test cadences and winning criteria.
• ASO & store conversion : Own app store optimization experiments (icon, screenshots, video, copy) and conversion analysis to increase install quality and reduce CPI.
• Scaling & channel diversification : Scale winning titles across Meta, Google UAC, TikTok, Apple Search Ads and DSPs / ad networks, maintaining ROI and LTV focus while expanding into new channels / markets.
• Analytics & attribution : Implement and use attribution and analytics tools (AppsFlyer / Adjust, Firebase, GameAnalytics, BI tools) to perform cohort analysis, LTV modelling, and build dashboards that inform decisions.
• Experimentation & growth playbooks : Identify and test new channels, formats and creative concepts; document repeatable growth playbooks and optimization frameworks.
• Cross-functional feedback loop : Translate UA insights into actionable product and creative changes; influence roadmap priorities with quantifiable results.
• Leadership & hiring : As the UA function grows, recruit, mentor and build a small, high-performance acquisition team; set standards for campaign hygiene, reporting and experimentation.

Key metrics you’ll be measured on

Examples of the measurable outcomes you’ll own :

Required background & skills

Plus

Tools & tech (examples)

AppsFlyer / Adjust, Firebase, GameAnalytics, Google BigQuery, Looker / Tableau, Excel / Google Sheets, major ad platform UIs, and creative testing platforms.

What we offer

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