Lead Generation Specialist

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. He / She must possess a strong inner drive to contribute.

Job Specification

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction / exchange based performance media, audience-based buying, remarketing campaigns).

Formulate proposals for new client opportunities.

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.

Partner with Analytics team on campaign measurement reporting and insights generation.

Work with media partners to ensure accurate platform implementation.

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.

Effectively communicate digital strategies and rational for tactical approaches for each campaign

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