Legal Marketing Manager (SEO, Analytics, Content Marketing | Video, Social, Email, Paid Ads | [...]

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Legal Marketing Manager ⚖️ (SEO, Analytics, Content Marketing | Video, Social, Email, Paid Ads | Community, eCommerce, Publishing | Customer Support | Remote)

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Goodwork

We're a tenant law firm dedicated to providing affordable legal services to underrepresented individuals in residential real estate matters. Our mission : to ensure that everyday people have access to the legal system and receive fair representation in tenant-landlord disputes.

We specialize in residential real estate law, focusing on tenant rights, eviction defense, and other housing‑related legal issues. Our innovative approach combines traditional legal practices with modern technology and AI‑powered solutions to deliver efficient and cost‑effective services to our clients, and we actively encourage new ideas to enhance our reach and impact .

Our clients are primarily Florida‑based residential tenants who need legal support but traditionally couldn't afford law firm services. We serve diverse clients from students to families facing housing challenges.

About the Role We're looking for a

remote Legal Marketing & Client Services Associate

to lead marketing across multiple ventures while providing customer support backup. You'll be the first Marketing team member, working closely with our President, Sales, and Legal Practice Managers to create content that drives organic leads and builds genuine connections with tenants who need legal support—plus build engaged communities for our publishing and eCommerce products.

In this role, you'll focus on video content, social media, and community building (80%), while supporting Customer Service with intake and client communication (20%). This gets you close with clients to gain insight about their pain points, language, values, and what drives conversion—intelligence that makes your marketing resonate.

You'll develop content pillars, collaborate with Sales on client questions, and work with Legal Practice Managers on real client challenges. You'll use A / B testing and analytics to see what audiences trust and engage with—letting data drive decisions. This is your chance to shape marketing for a growing law firm while building multiple brand communities from scratch. We're strong with blogging but need someone to elevate video marketing, maintain high‑quality content, and bring rigorous testing to everything.

OUR IDEAL CANDIDATE Brings 3-5 years of marketing experience with deep analytical capabilities and technical SEO expertise across Web, AI platforms, and Video platforms. You design A / B tests using data rather than guessing. You have experience with DaVinci Resolve and prioritize publishing over perfection. You write strong conversion‑focused copy and use AI tools to accelerate content. You understand community building and ensuring market readiness before launches. Beyond technical skills, you're scrappy—you figure things out before asking for help. You move quickly, comfortable building marketing systems from scratch within legal marketing guidelines when the path isn’t clear. You thrive with freedom to experiment and shape strategy. You work independently and deliver fast. Most importantly, you're driven by impact—you want to help underserved communities access legal support and make a real difference.

Your performance will be measured by social media engagement metrics, consistent posting and video creation, organic lead generation, data‑driven insights from A / B testing, content quality and copywriting excellence, and delivery speed and reliability.

You'll be the first dedicated member of our Marketing team. You'll collaborate closely with Sales team members on email campaigns, Legal Practice Managers on content development, and Customer Support staff during your backup duties. This position reports directly to the President.

Marketing (80%)

Content Strategy & Audience Development : Create content themes that all posts connect back to; gather insights from Legal and Sales about client pain points and common questions; build communities around tenant law, Florida eviction guides, and positive affirmations; test demand before launching new products; plan content that moves people from discovery to purchase; stay flexible as opportunities emerge.

Technical SEO & Content Writing : Write SEO‑optimized blogs on tenant law and publishing topics; handle technical SEO like site structure, schema markup, page speed, and crawlability; optimize for AI search tools (ChatGPT, Perplexity, Google AI); build backlinks through guest posts and partnerships; work with Legal on accuracy; use AI to speed up writing and ideation.

Data Analytics & Systematic Testing : Run A / B tests on email subject lines, ad copy, landing pages, post timing, and formats; analyze Google Analytics and platform data; track engagement, lead quality, CAC, and ROI; test assumptions instead of guessing; document wins and turn insights into repeatable processes; let data guide decisions.

Video Content Production : Edit raw footage in DaVinci Resolve for TikTok, Reels, YouTube Shorts, and long‑form YouTube; chop long videos into clips; keep it authentic and unpolished—that builds trust; add captions, simple graphics, and b‑roll as needed; give script feedback; prioritize consistent publishing over perfect production.

Social Media Management & Community Engagement : Post daily on Instagram, Facebook, YouTube, LinkedIn, and TikTok; design graphics and carousels in Canva; write platform‑specific copy; reply to comments and messages to build relationships; create content that moves people from awareness to purchase intent.

Email Marketing : Partner with Sales on email campaigns; segment lists (law firm leads vs. book subscribers); write emails that drive opens and clicks; build automated welcome and nurture sequences; coordinate testing with analytics.

Paid Advertising : Run campaigns on Google Ads, Facebook / Instagram, and TikTok; target people at awareness, consideration, and conversion stages; work independently or with agency partners; optimize based on performance; scale winners and cut losers using CAC and ROAS.

Marketing Operations & Systems : Build the marketing function from scratch—design workflows, calendars, approvals, and file systems; create repeatable processes for consistent quality; connect Marketing with Sales, Legal, and Customer Service; manage tools; document systems for future scaling.

Customer Service (20%)

Client Intake & Insight Gathering : Handle intake from Sales during downtime; interview clients for case details and documents; organize in Lawmatics; prep files for Legal; pay attention to client struggles, language, values, and why they chose us—this makes your marketing authentic.

Cross‑Team Support & Communication : Connect Sales, Legal, and Client teams with updates and needs; answer client questions about case status; flag urgent issues; document recurring questions for content; get permission for and share success stories as testimonials.

Skills & Qualifications

3-5 years of prior experience in roles like Digital Marketing Manager, Social Media Manager, Content Creator, Community Manager, or related marketing positions.

Portfolio demonstrating marketing work, video content, and data‑driven community building.

Strong analytical and testing capabilities with experience designing A / B tests, using analytics tools to inform strategy, building performance dashboards, and systematically validating audience preferences through data.

Deep technical SEO expertise across modern optimization for Web, AI platforms (ChatGPT, Perplexity), and Video platforms.

Strong copywriting abilities for social media, web content, and conversion‑focused messaging.

Experience managing social media platforms and creating content across multiple channels.

Basic video editing skills for social content with focus on consistent publishing rather than production perfection.

Experience building engaged audiences and validating demand before product launches through eCommerce and community building strategies.

Proficiency with Canva and AI tools for content generation.

Self‑motivated with ability to work independently; excellent communication skills; creative problem‑solver who thinks outside the box.

Collaborative across departments; comfortable with client interaction and building empathy; able to switch seamlessly between creative work and customer support.

Bonus if you also have

Advanced video editing or motion graphics skills.

Book launch, digital product, or publishing industry experience.

Podcast production or audio editing experience.

Legal or professional services marketing experience.

Advanced backlink strategies and technical SEO knowledge.

eCommerce platform experience (Shopify, WooCommerce).

Email marketing platform experience (MailChimp, ConvertKit, Klaviyo).

Familiarity with our tools :

Lawmatics, Google Workspace, Microsoft Office, Slack, Loom, ChatGPT, Google Gemini, NotebookLM, LastPass, Canva, DaVinci Resolve.

Position Employment Type : Full‑time (40 hours / week), Exclusivity Preferred

Working Hours : 8 hours fixed, 10 AM–6 PM or 12–8 PM ET (Florida, USA timing)

Education : Bachelor's degree in Marketing, Communications, or related field; or equivalent work experience

Level : Intermediate (3‑5 years of relevant work experience)

Compensation : ~USD $864 – $1,080 (PKR 240K–300K) per month, based on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.

Benefits of working with us

Work directly with a forward‑thinking American law firm

Work from the comfort of your home

Collaborate with incredibly talented legal and sales professionals

Remote‑first company culture with global team

✊ Workplace focused on social justice

Lots of learning & growth opportunities with AI and legal tech

⚖️ Make a real difference in people's lives during critical legal moments

Shape the marketing strategy of a growing law firm from the ground up

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