Digital Marketing Manager

Description

At Liveforce, we are seeking a creative and strategic Digital Marketing Manager to lead our marketing efforts and help us grow our brand's presence online. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquisition of customers. Key Responsibilities

Develop and execute digital marketing plans that will achieve company objectives and enhance brand presence. Manage and oversee various digital marketing channels such as SEO / SEM, email marketing, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital channels. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Requirements

Proven working experience in digital marketing, particularly within the industry. Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns. Experience in optimizing landing pages and user funnels. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Bachelor’s degree in marketing or a related field.

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