Senior Ppc Specialist

AutoPartWeb is a dynamic and growing US-based e-commerce platform specializing in automotive parts. We have built a strong technical foundation and are now hyper-focused on scaling our customer acquisition through data-driven paid marketing.

The Role :

We are seeking a results-driven Senior PPC Specialist to own and execute our paid lead generation strategy. You will be responsible for managing our Google Ads campaigns with a sole focus on driving high-quality, conversion-ready leads and sales for our US market.

Key Responsibilities :

Develop, manage, and optimize PPC campaigns (Google Search, Shopping, Performance Max).

Conduct keyword research, write compelling ad copy, and perform rigorous A / B testing.

Analyze performance data to maximize ROAS and minimize CPA.

Implement and monitor conversion tracking using GA4.

Report on campaign performance and provide data-backed insights.

Must-Have Qualifications :

5+ years of hands-on experience managing Google Ads for e-commerce.

Proven expertise in lead generation and conversion optimization.

Expert in Google Ads, GA4, and Google Merchant Center.

Data-obsessed with strong analytical skills in Excel / Sheets.

Excellent communication skills.

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