PPC Manager

Job Summary

As the PPC Manager at Creative Chaos, you will be responsible for developing, managing, and optimizing our Pay-Per-Click advertising strategy across various platforms. Your role will involve ensuring maximum ROI on our PPC campaigns and driving targeted traffic to our digital assets.

Responsibilities

• Develop, implement, and optimize PPC campaigns across Google Ads, Bing Ads, and other relevant platforms
• Conduct thorough keyword research to identify relevant search terms for services we offer
• Create and manage ad copy, landing pages, and overall campaign structure to maximize lead generation
• Monitor, analyze, and report on campaign performance, making real-time adjustments to improve ROI
• Use A / B testing, heatmaps, and analytics to optimize conversion rates and reduce cost-per-click (CPC)
• Manage bid strategies and budgets to ensure campaigns remain within target KPIs
• Stay up-to-date with the latest trends and algorithm changes in PPC and SEM
• Collaborate with the content, design and development teams to align ad strategies with overall business goals
• Provide insights and recommendations on new platforms or strategies to expand reach
• Regularly communicate with stakeholders regarding campaign performance and improvement plans

Requirements

Seniority level

Employment type

Job function

Industries

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