Overview
Geocodio is a leading data-as-a-service (DaaS) company that specializes in providing geocoding and data enrichment services. Our platform simplifies the process of converting addresses into geographic coordinates and enriching location data. We are an intentionally small, profitable, and remote-first company with a global customer base that ranges from individual students to major financial institutions and cancer researchers. Our mission is to make complex data straightforward and accessible.
The Opportunity
We’re looking for an experienced Email Marketing Manager to join our team. With over 100,000 signups to date, we have an incredible opportunity to engage with our existing user base and new signups. Your primary goal will be to design and execute a comprehensive email strategy that helps users get the most out of our API and other products, ultimately converting them into loyal, paying customers and advocates.
This is a remote position open to candidates located in timezones from UTC-5 to UTC+2 , allowing for effective collaboration with our team across the US and Europe.
Responsibilities
Key Responsibilities (75% Email Marketing) :
- Strategize and Implement Campaigns : Take ownership of our entire email marketing program, from concept to execution. This includes developing and flowcharting complex email series, writing compelling copy, and managing the technical setup.
- Platform Management : Lead the transition to a new, more robust email marketing platform (we have one in mind).
- Performance Optimization : Monitor and optimize email campaigns to improve key metrics like user activation, retention, and re-activation.
- Transactional Email : Lead the optimization of transactional emails to ensure they are as effective and delightful as our product.
- Content Creation : Write and send monthly product newsletters to keep our audience informed about new features and updates.
Additional Marketing Responsibilities (25%) :
Technical Content Creation : Collaborate with the team to develop educational content (blog posts, videos, website copy) that effectively communicates the value of our technical products, such as our geocoding API , to both technical and non-technical audiences.Product-Led Growth : Contribute ideas and execution to other product marketing initiatives, including referral campaigns and other strategies to drive sustainable user growth.Growth Analytics : Analyze both qualitative and quantitative data to ensure we’re not only growing our user base but also attracting the right kind of users who are likely to become paying customers.Who We’re Looking For
You are a self-starter with a strong background in B2B SaaS email marketing . You are comfortable writing about technical concepts, such as APIs, and can do so in a way that is clear and engaging for a diverse audience. You are driven by data and possess the strategic mindset to build and optimize marketing funnels independently.
Requirements
Proven experience in an email marketing role at a B2B software company.Demonstrated ability to run activation and re-activation campaigns from start to finish.Native or native-equivalent English proficiency with exceptional writing skills.A resourceful and creative problem-solver who can take initiative and work autonomously.Must be located in a timezone between UTC-5 and UTC+2 .Compensation & Benefits
Competitive Salary : We offer an above-market rate, with an approximate range of $65,000-$115,000 / £48,000-£85,000 / €55,000-€98,000 , based on your location and experience. You’ll also receive bonuses based on company performance.Exceptional Benefits : Our comprehensive benefits package includes paid vacation, unlimited sick time, national holidays, paid parental leave, retirement savings with a company match, and health insurance.Fully Remote : This is a permanent remote position with no plans to ever return to an office.Supportive Culture : Join a small, kind, and collaborative team that values a healthy work-life balance and open communication.How to Apply
We respect your time and aim to complete the hiring process in under a month. Please submit your application through this Google Form. Please note that only applications submitted through the form will be considered.
Tagged as : API, B2B SaaS, data enrichment, email marketing, Geocodio, marketing manager, Remote Marketing Jobs, technical content
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