Growth Marketing Manager, SiteCare (Remote) SiteCare Wish your WordPress site just worked

Ready to make a real impact? SiteCare is looking for a proactive and experienced

Growth Marketing Manager

to own our lead generation efforts and drive significant, measurable growth. If you’re a strategic thinker with a hands-on approach to marketing, we want you to help us scale one of the leading brands in the WordPress space. Job Description

As our Growth Marketing Manager, your primary mission is to increase our monthly volume of

Sales Qualified Leads (SQLs)

and boost pipeline value. You’ll move beyond conventional marketing tactics, bringing a fresh, results-driven perspective to the table. We’re not looking for someone who just manages channels; we need a leader who can leverage every tool in their arsenal—from paid ads and SEO to content and partnerships—to find the fastest path to qualified demand. You’ll work directly with our Sales, Account Management, and Leadership teams to define our ideal customer profile (ICP) and lead qualifications. Your job is to then test, measure, and scale what works to turn our high client satisfaction into category-defining growth. What You’ll Do

Drive the Numbers :

Take full ownership of our SQL targets. Define clear criteria with the sales team, set monthly goals, and provide transparent reports on your progress using real numbers, not just percentages. Innovate and Experiment :

Ideate, prioritize, and execute rapid, cross-channel tests. This includes paid acquisition, SEO / content, partnerships, email, and conversion rate optimization (CRO). Master Paid Acquisition :

Plan, launch, and optimize campaigns on

Google Ads, LinkedIn, Meta, and Microsoft Advertising

with a sharp focus on cost-per-SQL and return on ad spend (ROAS). Optimize Conversion :

Ship and iterate on landing pages using WordPress and Gravity Forms. Run on-site experiments to improve conversion rates from visitors to qualified leads. Fuel Demand with Content :

Conduct technical SEO audits and create strategic content that addresses our ICP’s pain points. Success is measured by the number of SQLs generated, not just search rankings. Build Nurture Campaigns :

Develop effective email and lead nurturing sequences that guide prospects from initial contact to a qualified sales conversation. Analyze and Attribute :

Maintain meticulous tracking using tools like

GA4, GTM, and Meta Pixel . Build dashboards that provide a clear understanding of what’s driving revenue and SQLs. Manage Budget :

Create financial models, set cost targets, and strategically reallocate budget to the most successful campaigns and channels. Document Success :

Share your wins and losses with the team, documenting processes and insights to create a shared playbook for growth. Success Indicators

Consistent month-over-month growth in qualified, sales-accepted SQLs. Improved pipeline value and efficiency metrics (cost-per-SQL, CAC payback period). High velocity of meaningful marketing experiments. Improved conversion rates across the entire marketing funnel. Clear, actionable, and timely reporting that guides strategic decisions. Required Experience

5+ years

in B2B growth or demand generation, with direct ownership of SQL or pipeline targets, ideally within a services-based company. Proven ability to hit cost-per-SQL or ROAS goals. Be ready to share brief case studies of your past successes. Hands-on expertise with

Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, GTM, and Ahrefs Comfortable with WordPress for launching and editing landing pages and with Gravity Forms. Strong command of attribution models, funnel metrics, and A / B testing methodologies. Advanced spreadsheet skills for data analysis and forecasting. Excellent written and verbal communication skills for both technical and non-technical audiences. Nice to Have

Experience in the digital agency or WordPress space. Familiarity with CRO tools like Optimizely or VWO. Experience with Apollo CRM. Certifications such as

Facebook Blueprint or LinkedIn Marketing Labs . Your First 90 Days

Days 0–30 :

Align with the team on key definitions, audit our current funnels and tracking, and launch 3-5 quick-win tests to baseline the SQL number and cost. Days 31–60 :

Double down on early winners, launch 1-2 “big swing” campaigns, and establish a weekly growth report and a living roadmap. Days 61–90 :

Scale proven channels, solidify reporting, and propose a budget for the next quarter based on forecasted SQLs and pipeline value. Logistics

Full-time, remote position within US time zones. Reports to the Chief of Staff. Occasional video meetings are required. Why You’ll Love Working at SiteCare

Competitive Salary :

We offer a market-related salary based on your experience. Profit Sharing :

Share in our success with quarterly profit distributions. Remote Flexibility :

Work from anywhere with a stable internet connection. Professional Growth :

Access to quarterly development opportunities and a $2,000 tech stipend upon hire, with a refresh every two years. Apply Now :

Tagged as : B2B Marketing, Demand Generation, digital marketing, Google Ads, growth marketing, LinkedIn Ads, Sales Qualified Leads, SQLs

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