Social Media Manager

We are seeking a

dynamic and strategic Social Media Manager

to lead our brand's online presence with

creativity, data-driven insights, and a passion for sports.

This role requires hands-on expertise in managing

Meta, TikTok, and YouTube , staying ahead of trends, and engaging with a highly active sports audience. The ideal candidate will be an experienced leader who can manage teams, build influencer collaborations, and drive impactful digital strategies.

Key Responsibilities :

Strategic Leadership & Growth

Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement Monitor industry trends, competitor activity, and audience behaviour to craft instant, impactful content strategies Oversee and optimize brand presence across Meta (Facebook & Instagram), TikTok, and YouTube with platform-specific approaches Manage social media teams by providing leadership, direction, and ensuring execution aligns with the brand's vision

Content & Community Management

Lead the content planning and creation process, ensuring a mix of engaging, promotional, and community-driven content Oversee real-time engagement and community interaction, fostering a strong and loyal digital audience Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation Ensure high-quality multimedia execution (videos, graphics, reels, and UGC integration) to enhance brand storytelling

Influencer & Partnership Management

Identify, onboard, and manage influencer relationships to amplify brand visibility Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking

Performance & Data Analytics

Utilize social media analytics tools to track key metrics and optimize content strategies Generate performance reports to evaluate campaign success and audience engagement Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques

Cross-Functional Collaboration

Work closely with paid media, content, and design teams to ensure cohesive brand messaging Align with email marketing teams to integrate social strategies into broader digital campaigns Coordinate with website teams to maintain banners, tickers, and digital brand consistency

Requirements

3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment Experience in sports, fitness, or entertainment industries is a plus BBA / MBA or equivalent degree in Marketing, Digital Media, or a related field Strong analytical skills to interpret data and make informed decisions Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.) Excellent communication and presentation skills for internal and external stakeholder engagement Experience in influencer marketing, content strategy, and audience growth tactics

Preferred Industry Experience :

E-commerce / Retail - Managing consumer product branding and digital campaigns to drive sales and customer engagement Sports / Fitness / Apparel - Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns Technology / SaaS / AI - Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies FMCG / CPG - Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence Bedding / Interior Design / Furniture - Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions Real Estate - Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

️ GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves and many more #J-18808-Ljbffr