Brands and Digital Manager

Overview

Department :

Marketing & Communications Reports To :

Head of Marketing & Communications Bank Grade :

AVP Total Position :

01 Location :

Head Office, Islamabad What is Brands and Digital Manager – MMBL? We are seeking a creative and digitally fluent

AVP – Manager Brands

to support brand planning and execution across Mobilink Bank’s ecosystem. This role involves assisting in integrated, insight-led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and experience. The ideal candidate is comfortable managing campaign execution, coordinating with agencies, and reviewing performance dashboards. You’ll contribute to managing the full brand funnel — from awareness to action — with accountability to both long-term equity and short-term KPIs. What Brands and Digital Manager – MMBL? Digital Performance Marketing Execute paid campaigns across

Google, Meta, LinkedIn, Tiktok and programmatic platforms . Monitor performance dashboards and optimize campaigns for cost-efficiency (CTR, CPC, CPM, conversions, ROAS). Align ATL / BTL campaigns with

digital targeting and retargeting strategies

for full-funnel conversion. Campaign Execution & Support Manage digital campaign timelines, coordinate across teams, and ensure creative alignment. Ideate and create engagement driving social media content Track KPIs (awareness, brand lift, engagement, acquisition, usage) and provide post-campaign insights. Support the strategy, planning, execution, and reporting of brand campaigns — spanning TV, radio, OOH, PR, activations, digital, influencer, and internal comms. Brand Strategy & Stewardship Ensure consistency of brand architecture and tone of voice across all platforms. Partner with agencies and creative teams to deliver storytelling that resonates with Pakistan’s diverse audience. Support rebranding initiatives, product launches, purpose-led campaigns, and key calendar moments. Cross-Functional Collaboration Work with Business, Product, CX, and HR to support go-to-market initiatives. Collaborate with internal teams to ensure brand alignment with cultural and organizational goals. Coordinate with agencies (creative, media, PR, digital) for seamless execution. What We’re Looking For in Brands and Digital Manager – MMBL Experience :

4–6 years in brand management, advertising, or digital marketing. Experience in performance marketing is a must Sector Exposure :

Experience in at least two of telecom, FMCG, banking, or fintech. Ability to manage multi-touchpoint campaigns, balancing brand equity-building with performance-driven execution. Strong knowledge of digital platforms (Google Ads, Meta Business Suite, programmatic buying). Agency management experience (creative + media + digital). Key Skills Digital performance marketing (Google, Meta, programmatic) Data-driven decision-making and KPI tracking Stakeholder engagement & presentation skills High digital and design literacy. Ability to create engaging content ideas. About MMBL : Mobilink Microfinance Bank Ltd. (MMBL)

is a leading financial institution providing comprehensive banking services to over 48 million registered users, including more than 20+ million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 114 branches and 270,000+ branchless banking agents. The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country. At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business. Why Join MMBL ? This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.

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