Digital Marketing Specialist

Digital Marketing Specialist

Signup Solution (Pvt) Limited, Pakistan

Bachelor's degree required - Marketing or graphic design strongly preferred.

Drive lead generation efforts via website and other digital marketing vehicles (Search, Email Marketing, Social Media).

Generate keywords, interest, and contextually targeted pay-per-click advertising campaigns.

Initiate and carry out testing on traffic acquisition methods / models, landing pages, and new traffic sources as social media strategist.

Development, implementation, and management of digital marketing campaigns including SMO, SEM, and SMM.

Participation in the development of new product launch material including sell sheets, catalogs, videos, and webinars.

Manage reporting platforms such as Google Analytics, Webmaster, etc. to gain actionable insight and report recommendations.

Conduct research and make recommendations that leverage social media and web analytics to optimize marketing and communication strategies and ensure smooth rollout.

Weekly update and track marketing department project list.

Job Specification

Experience building AdWords campaigns from the ground up. You’re an expert at understanding optimal account structure, match types, quality score, and generally how to organize campaigns to meet business objectives.

Obsessive about seeking out opportunities to generate online traffic, crushing goals, and developing new ideas.

Extensive knowledge and experience with ad traffic networks.

Publishing principles and processes to facilitate high-quality product outcomes and easy access to online materials.

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