Trade Marketing Specialist

Overview

Trade Marketing Specialist at Philip Morris International. Be part of a revolutionary change as PMI transforms its business to deliver a smoke-free future.

We are looking for Trade Marketing Specialists in Karachi, Lahore & Islamabad. In this role, you will support the C&V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.

Your day to day

• Asset Deployment : Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, signage) across retail and trade channels. Ensure timely installation and maintenance of assets in line with brand guidelines. Track asset inventory and manage replenishment cycles. Liaise with vendors and agencies for asset logistics and quality assurance.
• Merchandising Deployment : Develop and execute merchandising plans to maximize product visibility and sales conversion. Coordinate with sales teams and agencies for in-store execution. Monitor compliance with merchandising standards and report deviations. Analyze merchandising effectiveness and recommend improvements.
• Planning : Support in tracking KPIs for trade activation initiatives. Assist in budget monitoring and resource planning. Coordinate city-wise deployment plans including headcount and stock alignment (TPOSM and PPOSM).
• Deployment & Execution : Coordinate with agencies on execution plans and KPIs. Monitor city-wise and CR / TA / MR-wise targets and report progress. Ensure availability of stock, uniforms, and devices for trade activities.
• Reporting, Evaluation & Analysis : Manage daily reporting on digital portals. Support data integration with global systems (if any). Assist in preparing monthly performance reports for ours and Sales teams.
• Internal Stakeholder Management : Coordinate with Sales teams for rollout execution. Support alignment with Zonal Sales and CCD teams for trade activities.
• External Stakeholder Management : Liaise with agencies for deployment and reporting. Ensure uniform quality and city-wise distribution. Support spot / area / city identification and coordination with agencies.

Who We’re Looking For

What We Offer

Additional Information

Note : This description reflects the components of the role as posted. It does not include any expired or duplicated sections from the original listing.

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