Performance Marketing Specialist
PavagoPK30+ days ago
Job type
- Quick Apply
Job descriptionMonitor campaign performance daily to identify improvement opportunities. Conduct A / B testing on creatives, audiences, and landing pages. Optimize bids, budgets, and targeting to maximize ROI and efficiency. Stay updated on platform changes and best practices to maintain competitive advantage. Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates. Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance. Prepare and present performance reports with actionable insights and recommendations. Use data-driven findings to refine overall paid media strategy. Work closely with marketing and sales teams to align paid campaigns with business objectives. Contribute to broader marketing strategies that integrate paid, organic, and content channels. Support the creative process by providing data-backed feedback on ad messaging and visuals. You’re a data-driven marketer who loves experimenting and improving campaign results. You understand how to build, scale, and optimize campaigns that convert. You thrive on combining analytical thinking with creative execution. You’re proactive, detail-oriented, and passionate about performance marketing. 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn). Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably. Solid understanding of PPC, attribution models, and conversion tracking. Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools. Excellent communication, time management, and project coordination skills. Experience in both Lead Generation and E-commerce campaign strategies. Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo). Understanding of funnel marketing and audience segmentation. Google Ads and Meta Ads certifications. Experience managing multiple ad accounts or client portfolios. Review campaign performance dashboards and metrics. Launch, adjust, and optimize ad campaigns based on real-time data. Collaborate with design and content teams on new creatives. Experiment with new targeting, bidding, or ad formats. End the day analyzing trends and preparing strategy updates. Click-Through Rate (CTR) Cost Per Lead (CPL) / Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Lead or Sales Volume Growth Budget Utilization Efficiency Application Review – Evaluation of experience and alignment with requirements. Initial Interview – Discussion of background, paid media experience, and fit. Technical Interview – Campaign review and strategy-based discussion. Final Interview – Deep dive with leadership to assess alignment and potential.
Job Title : Performance Marketing Specialist
Position Type : Full-Time, Remote
Working Hours : U.S. Time Zone
About the Role :
We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.
You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.
Responsibilities :
Campaign Strategy & Execution :
- Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
- Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
- Create, test, and refine ad creatives, audiences, and messaging for peak performance.
- Collaborate with content, creative, and marketing teams to ensure message consistency.
Optimization & Growth :
Analytics & Reporting :
Collaboration & Strategy Alignment :
What Makes You a Perfect Fit :
Required Experience & Skills (Minimum) :
Ideal Experience & Skills :
What Does a Typical Day Look Like?
A Performance Marketing Specialist’s day is a mix of execution, analysis, and optimization. You will :
In short : you’ll be the driving force behind scalable, data-backed marketing success.
Key Metrics for Success (KPIs) :
Interview Process :
Create a job alert for this search
Marketing Specialist • PK
Related jobs
Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions.
This role combines creative copywriti...Show moreLast updated: 18 days ago 
Bachelors degree in Marketing, Business, or a related field.PropTech, real estate, or eCommerce sectors.Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Google Tag Manager.S...Show moreLast updated: 10 days ago
Job Title : Performance Marketing Lead Department : Marketing Location : Rawalpindi Who we are : ACE Money Transfer is a UK-based multinational remittance company headquartered in Manchester, United...Show moreLast updated: 18 days ago
- Promoted
Performance Marketing Manager
PaeshIslamabad, Pakistan As the Performance Marketing Manager, you will lead and optimize paid media campaigns across various platforms, including Google, META, TikTok, and others.
Your role will drive growth, maximize ROI,...Show moreLast updated: 30+ days ago
- Promoted
Email Marketing Specialist
Green MindsRawalpindi Cantonment, Pakistan About the job Email Marketing Specialist.Email Marketing Specialist Must Have : Experience setting up email automation tools (e.
Not just a user you've built or configured campaigns from scratch Str...Show moreLast updated: 2 days ago
- Promoted
Content Marketing Specialist
Hire NinjaRawalpindi Cantonment, Pakistan Anhance is looking for a creative and data-driven marketer to build and scale our content marketing efforts.Anhance is a digital sales platform designed to help marketers sell their digital content...Show moreLast updated: 30+ days ago
- Promoted
Email Marketing Specialist
Self-employedIslamabad, Pakistan We are seeking a creative and tech-savvy Email Marketing Specialist who is proficient in GoHighLevel and can design visually compelling email graphics to plan, create, and execute email marketing c...Show moreLast updated: 30+ days ago
- Promoted
Marketing Referral Specialist
VABillingProRawalpindi Cantonment, Pakistan Job Summary : We are seeking a Marketing Referral Specialist with a background in sales or marketing and excellent English communication skills.
The ideal candidate will be responsible for reaching o...Show moreLast updated: 30+ days ago
- Promoted
Sales and Marketing Specialist
CrewBloomRawalpindi Cantonment, Pakistan We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team.The ideal candidate will have a strong background in e‑commerce marketing, specifically within the print‑...Show moreLast updated: 2 days ago
- Promoted
Performance Marketing Manager
Power Creative agencyIslamabad, Pakistan Power Creative agency is an 8-figure, fast-growing accessories brand creating fun, collectible products for the accessory-obsessed.
We’re in Target, Walmart, Dick’s Sporting Goods - and your favorit...Show moreLast updated: 30+ days ago
- Promoted
Email Marketing Specialist
pavagoIslamabad, Pakistan About the Role Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions.This role combines cre...Show moreLast updated: 14 days ago
- Promoted
Performance Marketing Manager (Full-Time / Remote)
SMILE ProfessionalsIslamabad, Pakistan Performance Marketing Manager (Full-Time / Remote).Performance Marketing Manager (Full-Time / Remote).Get AI-powered advice on this job and more exclusive features.
Smile is a national digital health co...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Specialist
pavagoRawalpindi Cantonment, Punjab, Pakistan Performance Marketing Specialist.We are seeking a highly skilled.Performance Marketing Specialist.The ideal candidate is both analytical and creative — capable of managing the full performance mark...Show moreLast updated: 4 days ago
- Promoted
Marketing Analytics Specialist
VisionX Technologies, Inc.Islamabad, Pakistan About Us At VisionX, we are reshaping the convergence of AI and computer vision.Since our inception in 2017, we have enabled B2B enterprises to improve process efficiencies, drive revenue growth, a...Show moreLast updated: 30+ days ago
Email Marketing Specialist
PavagoPKQuick Apply
- Promoted
Email Marketing Specialist
CreativechaosIslamabad, Pakistan Job Summary : As a Cold Email Marketing Specialist, you will be responsible for building and executing outbound email campaigns targeting decision-makers across the U.
You’ll work with tools like Sma...Show moreLast updated: 30+ days ago
Performance Marketing Specialist - PropTech (Onsite, Islamabad, PKR Salary)
HR POD - Hiring Talent GloballyIslamabad, PakistanQuick Apply
- Promoted
Marketing Automation Specialist
pavagoRawalpindi Cantonment, Pakistan Marketing Automation Specialist.About the Role Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns.
This role is responsible for ...Show moreLast updated: 14 days ago
- Promoted
Performance Marketing Specialist - PropTech (Onsite, Islamabad, PKR Salary)
HR POD CareersIslamabad, Pakistan Performance Marketing Specialist - PropTech (Onsite, Islamabad) We are looking for a seasoned performance marketer to drive lead generation and sales for our PropTech solutions.The role is onsite w...Show moreLast updated: 2 days ago
Performance Marketing Lead
ACE Money TransferRawalpindi, Punjab, PKQuick Apply
- Promoted
Growth Marketing Specialist — B2B SaaS
100Hires.com - Attract, Interview, and Hire the Best Candidates Faster by Using AIRawalpindi Cantonment, Pakistan Hires is a fast-growing B2B SaaS that automates recruiting workflows for hundreds of companies worldwide.We move quickly, keep processes light, and value direct ownership over long meetings.Founded...Show moreLast updated: 26 days ago