Corporate Manager - Healthcare

Reporting to the Managing Director (BMG), the role of Marketing Manager is to manage the promotion of Mehmooda Healthcare’s brand and services to consumer and medical audiences. The Marketing Manager is responsible for the day-to-day running of the Marketing Department and its functions. Create and implement a marketing plan within budget, in conjunction with the overall business strategy.

Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally as well.

Manage major projects such as PR events, launches, marketing campaigns, Annual GP Study Day, GP evenings, and trade show exhibits.

Liaise with and manage all external agencies, such as PR, Creative, Online, Media Buyers, and Medical Publications.

Update press releases from outside agencies.

Liaise with all department managers in-house, creating marketing pieces for different areas e.g., GP Booklet, Patients Booklet. Re-write text for relevant audiences. Ensure effective communication with the same.

Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, and market research.

Maintain a high level of knowledge of the hospital’s clinical services.

Work closely with GP / Companies / Insurance's medical departments / Liaison executives to ensure a clear marketing message to the audience and marketing support and materials supplied to them.

Maintain awareness of competitor activity and general healthcare updates.

Contribute to internal and external meetings from a marketing perspective.

Manage Grand Rounds and relationship management with Consultants / GP / Companies / Insurance's medical departments / Liaison executives.

Manage relationships with key personnel in Pharmaceutical and Medical Device industries with a view to confirming ongoing sponsorship of hospital events.

Direct and manage Social Media & Marketing Assistant and provide support and guidance.

Research and evaluate new opportunities for the business, and customer needs and insights.

Analyze the effectiveness of all marketing efforts.

Develop an annual marketing plan which should detail the year’s activity to meet agreed company objectives.

Demonstrate technical marketing skills and company product knowledge.

Job Specification

Strong written and verbal communication skills required.

Display awareness and appreciation of the service users and the ability to empathize with and treat others with dignity and respect.

Demonstrate an ability to apply knowledge to best practice.

Demonstrate the ability to effectively evaluate information and make appropriate decisions.

Demonstrate a commitment to assuring high standards and strive for a user-centered service.

Display effective communication and interpersonal skills including the ability to collaborate with colleagues, families, carers, etc.

Demonstrate effective team skills.

Demonstrate flexibility as situations arise unexpectedly (e.g., media issues).

Hospital & Health Care - Karachi, Pakistan

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