E-Commerce Manager
L'OréalKarachi Division, Sindh, Pakistan19 hours ago
Job descriptionPrepare and recommend the e‑commerce budget and monitor actual vs. budgeted cost to highlight variances for effective alignment. Actively participate in demand forecasting discussion to develop a joint forecast in coordination with Marketing, Supply Chain & Commercial team. Build bottom‑up activity and resource plan to deliver Sell‑Out and Sell‑In objectives. Timely submission of budgets. Variance between actual and budgeted cost. Ensure compliance of functional policies and procedures. Ensure that all e‑commerce activities are consistent with the brand sense of purpose. 100% compliance of policies and procedures. Ensuring consistent and appropriate corporate image and brand story as per the global guidelines. Develop and ensure execution of an online e‑business plan which includes product exclusivities, cross‑selling mechanisms, and data ownership within e‑commerce brand websites and e‑retailers. Develop plan, KPI and goals for the e‑commerce partners’ account and implement Go‑to‑Market strategy with cross‑functional teams (E‑brand managers, Supply Chain and IT). Lead and negotiate commercial terms of annual agreements with e‑commerce partner and finalize the E‑Joint Business Plan (E‑JBPs). Develop plans to ensure right presence of brands across top SKUs to ensure product discoverability. Ensure an excellent user experience and customer journey. Oversee the brand’s online sales and development of an excellent user experience and customer journey on the partner website through product page details and creating compelling reasons to drive purchase. Drive customer acquisition, retention and growth through digital marketing, and a seamless consumer experience online. Drive collaboration with technology teams to bring in new service‑tech tools for enhancing consumer experience of L’Oréal brands. Creating and ensuring the execution of online promotional calendar in collaboration with internal and global / zonal teams. Ensure accuracy in demand forecasting and monitoring delivery of promotional stock to e‑partners. Conversion Rate Customer Lifetime Value Conversion Rate Per Traffic Channel Customer Retention Rate Average Order Value No. of Orders Sales Turnover Analyze market intelligence and competitive landscape to identify new e‑commerce trends and opportunities; keep senior management and the team abreast. Activate the right business drivers by tracking and drawing conclusions from specific e‑commerce KPIs (unique visitors, conversion rate, profit optimization, etc.). Analyze and interpret e‑commerce partners’ sales reports to identify strengths, weaknesses and business opportunities; present findings to senior management. Develop consumer understanding through data, contributing to the overall analysis of the consumer path to purchase in collaboration with Digital & Media marketing team. Liaise directly with upper management and present plans for new advances or initiatives to improve the company’s online presence and e‑sales. Provide accurate and meaningful input and recommendations based on analysis. Keep the team well‑informed about market trends. Identify new market opportunities and key initiatives to achieve category growth and market share. Analyze market environment to help identify new e‑commerce trends and opportunities. Use analytic tools to understand local market demand patterns. Increase market share. No. of new E‑Partners taken on board. Develop superlative growth strategies covering each segment of the market. Nurture relationships with business partners to ensure synergies in brand’s digital initiatives and those of partners. Foster relationships with customers by analyzing their shopping patterns. Ensure e‑commerce partners’ website upgrades with support and collaboration with Digital IT Team. Develop distributor’s team to ensure smooth e‑commerce operations and process building to drive business growth. E‑Partner satisfaction and retention rate. E‑Customer satisfaction and retention rate. Distributor satisfaction rate. Identify opportunities for continuous improvement of the department’s systems, processes and practices while considering international best practices, cost reduction, and productivity. Number of improvement initiatives recommended and implemented. Collaborate with internal stakeholders, local agencies and overseas counterparts to understand best practice for key e‑commerce levers (search, navigation, content, ratings, reviews) and oversee implementation where relevant. Foster positive behavior while working in teams. Keep everyone informed in a timely manner. Provide timely and valuable recommendations improving key e‑commerce levers. Internal : Marketing, Finance, Operations, Other departmental Heads. External : Marketing & Creative Agencies, E‑commerce Partner, Distributors, Zone Counterparts. Minimum Qualifications : Bachelor’s degree in Business Administration (Hons). Minimum Experience : Strong e‑commerce experience in managing online websites within a retail / fashion or beauty environment is highly desirable. Expertise in Digital Google Credits, Google Analytics, Digital Marketing, Social Media Marketing and HTML. Behavioral Skills : Natural collaborator able to communicate effectively with all levels of stakeholders. Good planning and project management skills. Customer‑centricity. Ability to thrive in ambiguity. Ability to think broadly in terms of business perspective and be out‑of‑the‑box. Good numeracy and ability to control budget. Leadership and team management skills. Critical thinking and analytical skills. Ability to handle multiple projects and deadlines simultaneously. Technical Competencies : Strong analytical skills, result‑oriented. Experience with MS Office Suite. Ability to work in a complex, fast‑paced and high‑pressure environment. Builds selling stories for specific initiatives. Identifies market drivers and translates trends and consumer knowledge into meaningful insights. Imagines disruptive products & services. Delivers excellence with agility and rigor. Integrates sustainable business consciousness. Creates collaboration for bigger success. L’Oréal Competencies : Strategist People Developer Integrator Entrepreneur
Job Details
JOB TITLE : E-Commerce Manager
COMPANY | BUSINESS UNIT : L’Oréal Pakistan | CPD
REPORTS TO : Commercial Director, Grade TBD
Job Objective
The E-Commerce Manager is responsible to manage the e‑commerce growth, monitor brand website sales as well as sell‑in and sell‑out excellence through optimizing online merchandising and website functionality. He / she also optimizes user experience by continuous research of e‑commerce dynamics.
Key Accountabilities – Description
Key Result Areas
Strategic Contribution
- Development and localization of E‑Commerce strategies on a 3‑year horizon that are harmonized with the Global E‑Commerce strategy and division’s strategy.
- Ensure smooth execution of E‑Commerce strategies across the e‑commerce brand websites and e‑retailers to effectively grow online sales.
- Effective contribution to the development of the e‑commerce strategy.
- Smooth and timely execution of the strategies & translating them into departmental objectives.
Budget Management
Functional Policy and Procedure
E‑Commerce
User Experience – KPIs
Analytics & Professional Recommendations
Business Development
Stakeholder / Relation Management
Continuous Improvement
Cross‑Functional Partnership
Qualifications, Experience & Skills
5‑7 years of prior work experience within E‑Commerce or FMCG sector.
Good negotiation skills.
Familiarity with e‑commerce newest trends and ability to predict them.
Innovator
Seniority level : Not Applicable
Employment type : Full‑time
Job function : Other, Information Technology, and Engineering
Industries : Manufacturing and Personal Care Product Manufacturing
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