Performance Marketing Manager

We are seeking an experienced and data-driven Performance Marketing Manager to lead and execute our digital marketing campaigns with a focus on driving measurable results and maximizing ROI. The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across various digital channels.

Responsibilities :

• Strategy and Planning : Develop and execute comprehensive performance marketing strategies to achieve business objectives, including customer acquisition, lead generation, and revenue growth.
• Identify key target audiences, market segments, and digital channels to optimize campaign reach and effectiveness.
• Campaign Management : Manage end-to-end execution of performance marketing campaigns, including campaign setup, ad copy creation, creative development, budget allocation, and performance tracking.
• Monitor campaign performance metrics, such as CTR, CPC, CPA, conversion rates, and ROI, and make data-driven adjustments to optimize results.
• Paid Advertising : Oversee paid search (SEM), paid social (Facebook, Instagram, LinkedIn, etc.), display advertising, and other relevant channels.
• Collaborate with the design team to develop compelling ad creatives and landing pages that drive conversions.
• Analytics and Reporting : Utilize analytics tools to gather, analyze, and interpret data from various marketing channels. Generate regular performance reports, providing insights and recommendations for optimization.
• Identify trends and opportunities for improvement and present findings to the marketing team and senior management.
• Budget Management : Manage marketing budgets effectively to ensure maximum ROI and cost efficiency.
• Allocate budgets across different channels and campaigns based on performance and strategic priorities.
• A / B Testing and Experimentation : Plan and execute A / B tests to optimize ad creatives, landing pages, and targeting strategies.
• Implement continuous experimentation to improve campaign performance and uncover new opportunities.
• Cross-Functional Collaboration : Collaborate with the content, design, and development teams to align marketing efforts with overall brand messaging and customer experience.
• Work closely with other departments to ensure a cohesive and integrated approach to marketing initiatives.

Job Specification

Requirements :

Marketing and Advertising - Lahore, Pakistan #J-18808-Ljbffr