Performance Marketing Manager
4B GroupLahore, Punjab, Pakistan30+ days ago
Job descriptionManaging budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC. Creating and executing a strong performance marketing strategy & execution plan. Developing and managing digital prospecting and remarketing campaigns. Monitor campaign performance using tools like Google Analytics, and generate reports to track KPIs, ROI, and other relevant metrics. Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels. Identifying and testing new channels to continue to meet or exceed established critical metrics Implementing marketing automation and lead generation strategies Working closely with the management to share funnel conversion improvement ideas, feedback & present results Staying updated with the latest performance marketing trends and technologies.
Job Specification
- 5 - 7 years of experience in digital marketing channels.
- Excellent understanding of online marketing concepts, strategies, and best practices.
- Good communication, and presentation skills.
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Marketing Manager • Lahore, Punjab, Pakistan
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