Digital Marketing Expert / Performance Marketing Expert

Digital Marketing Expert / Performance Marketing Expert

Build a Media Buying strategy - TOF. MOF. BOF campaigns Advise on optimization - deciding what content to increase spending on, audiences to test, campaigns to stop, etc Understanding data segmentation and then building the strategies Analyze marketing performance with the Marketing Lead Research clients' competitors to figure out what type of adverts they use, what funnels they leverage, the bundles / offers and their brand positioning See what people are saying about your client to identify pain points and desires Analyze the customer survey responses to help build your funnel You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers. You will ensure the client advertising budget is monitored and do not overspend. You will work with the team to ensure timelines are set based on the outputs needed A key part of your role is to build funnels for the client. This means deciding if the client needs a lead generation campaign (and if so what type of lead generation campaign) a quiz, a retargeting campaign, brand awareness, etc. The creative team will need to know how many assets (videos, posters, etc.) to build based on your input You will decide what bundles / offers / products to focus on depending on the clients. KPIs and the potential of the product Staying updated with the latest performance marketing trends and technologies Job Specification

You have a degree in Marketing, Business Administration, or a related field You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels Expertise in Meta campaigns, google and YouTube ads and TikTok ads as well You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations You are a highly goal-oriented individual and have excellent communication skills You are open-minded, curious, and a strong problem-solver Marketing and Advertising - Lahore, Pakistan #J-18808-Ljbffr