General Manager Product And Pricing

General Manager Product and Pricing

Functional Competencies

• Set Pricing policies and guidelines
• Develop appropriate pricing guidelines, analysis tools, and pricing strategy.
• Gather information
• Mine historical pricing data from the organization and market competitors.
• Lead effective price reviews on large opportunities through market intelligence with cross-functional divisional staff teams.
• Develop optimal pricing proposal
• Develop strong in-house analytic capabilities to perform various pricing analyses that produce the optimal pricing proposal.
• Monitor and evaluate the team’s analytic work, ensuring high support levels to product owners.
• Conduct portfolio analysis
• Analyze market performance of products and product lines (financial, product performance).
• Identify performance gaps and translate them into marketing actions.
• Determine product strategy and revenue plans
• Define product strategy based on market analysis.
• Establish revenue plans by product.
• Develop revenue targets for the business and cascade them to all regions.
• Develop products and bundles
• Develop product suggestions based on customer needs insight.
• Identify new product and service opportunities.
• Determine and develop cross-bundling opportunities.
• Create promotional activities
• Devise promotional plans utilizing marketing communication and business analytics.
• Oversee the launch and execution of marketing plans.
• Product support to sales
• Support product sales through tools and training, and interact with channel management.
• Monitor sales and revenues concerning products and services.
• Monitor target achievement at regional and consolidated levels.
• Managing platforms
• Act as liaison for IT and Technical teams in platform development for products and feature releases.
• Finalize the business scope for platform development and upgrades.

Job Specification

Experience : 12 years of sales / marketing experience.

Educational Qualifications : Master’s degree in Business / Engineering.

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