Digital Content Lead

This role is not for Edge — we are hiring on behalf of

Pastel We’re looking for a Content Lead who knows how to turn existing material into viral, high-performing social content. This role focuses on repackaging and optimising existing assets (post production), to maximise reach, engagement, and audience growth across platforms. Responsibilities

Strategically recreate and adapt existing content (videos, clips, visuals, and posts) for different social media platforms. Identify trending formats, styles, and hooks to repurpose existing content into engaging short-form videos, reels, or posts. Manage a consistent content calendar focused on growth, virality, and organic engagement. Edit, caption, and refine content to ensure it’s visually appealing, on-brand, and aligned with audience behaviour. Track performance metrics, identify high-performing formats, and adjust strategy to improve engagement. Stay updated on current digital trends, platform algorithms, and audience preferences, especially in the U.S. market. Collaborate with marketing and design teams to maintain a unified content strategy and brand voice. Requirements

Experience in repurposing or editing content for social media platforms (Instagram, TikTok, YouTube Shorts, etc.). Proven track record of creating or managing content that achieved viral reach and engagement. Strong creative instincts, able to transform ordinary clips or visuals into attention-grabbing, shareable content. Excellent understanding of visual storytelling, pacing, and hooks. Proficiency in editing tools such as CapCut, Premiere Pro, or similar platforms. Data-driven mindset with the ability to analyse engagement metrics and iterate quickly. Deep understanding of U.S. digital trends, humor, and audience preferences. Highly proactive, detail-oriented, and able to work independently. Details

Role Type : Full-time, Onsite Shift : U.S. Time Zone (Evening Shift) Seniority level

Mid-Senior level Employment type

Full-time Job function

Advertising, Art / Creative, and Research Industries

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