Manager AI Automation and Integration

Overview

Riphah International University is seeking a highly skilled and innovative Manager – Artificial Intelligence to lead the implementation of AI-driven solutions in the Marketing Department. The role involves developing and deploying intelligent tools, optimizing marketing strategies, and enhancing departmental performance through AI integration. Responsibilities

AI Integration in Marketing : Identify marketing processes where AI can add measurable value. Develop and implement AI models to automate and optimize campaign targeting, customer segmentation, and performance analysis. Introduce AI-based tools for content personalization, trend forecasting, and consumer behavior analysis. Tool and Platform Development : Design, build, and maintain AI-powered platforms and tools tailored for the marketing team. Collaborate with IT and software teams to integrate AI tools into existing marketing systems. Monitor and improve existing AI systems based on performance data and feedback. Strategic Planning : Lead the development of data-driven AI marketing strategies. Provide insights and recommendations for digital advertising, social media engagement, and brand optimization through AI analytics. Collaborate with stakeholders to ensure strategic alignment and innovation adoption. Performance Enhancement : Use AI to analyze key performance indicators (KPIs) and propose improvement plans. Enable real-time campaign adjustments using predictive analytics and machine learning. Continuously evaluate the impact of AI initiatives and suggest enhancements. Team Collaboration and Training : Train and guide the marketing team on AI tools and applications. Act as a bridge between marketing, data science, and development teams to ensure smooth execution. Qualifications

Bachelor’s or master’s degree in Artificial Intelligence, Computer Science, or a related field. Proven experience (minimum 3 to 5 years) in implementing AI in marketing or business environments. Strong expertise in AI-related coding (e.g., Python, R, TensorFlow, PyTorch, Scikit-learn, etc.). Experience in natural language processing, machine learning, and marketing automation tools. Excellent analytical thinking, problem-solving, and project management skills. Strong communication and collaboration abilities. Preferred Skills

Prior experience in a university or educational marketing setting. Familiarity with CRM systems, social listening tools, and digital marketing platforms. Knowledge of data privacy and ethical AI considerations. Seniorities and Employment

Seniority level : Mid-Senior level Employment type : Full-time Job function : Information Technology, Administrative, and Education Industries : Higher Education We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. Note : Referrals increase your chances of interviewing at Riphah International University.

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