Marketing Executive

Smart LogicsLahore, Punjab, Pakistan

30+ days ago

Job description

Marketing Executive

Smart Logics, Pakistan

Graduates or Masters qualified candidates will be considered.

A fast growing solar company SMART SOLAR requires an experienced Marketing Executive having a dynamic personality and experience with solar products and a good understanding of electrical components. The candidate must be able to promote the marketing and sales of PV Solar Systems. The Marketing Executive is responsible for implementing the marketing efforts of Smart Solar.

Job Specification

Lead strategic marketing decisions and discussions
Develop customer-facing communications
Develop public relations assets
Coordinate marketing efforts with management, vendors, and sales team(s)
Quantify marketing results with historical and industry trend data comparisons
Increase year-over-year lead volume and quality as measured by :

Quantity of geographically qualified leads

Company conversion ratios (of leads who see presentations), recognizing that this is also a function of sales effectiveness which cannot be directly impacted by the marketing manager

Improving the quality of lead tracking with a focus on determining the return on investment for different types of investments provided

Constantly seek, present, plan, and execute new ways to market our services with a focus on decreasing the cost of customer acquisition on a per-sale basis

Assist in the administration and coordination of current marketing campaigns

Help prepare and set up for presentations and run local events.

Perform market analysis and research on competition

Support the sales team in daily marketing administrative tasks

Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)

Plan and execute groundbreaking and ribbon-cutting ceremonies

Write or coordinate content writing for the company blog and press releases

Support public relations efforts

Requirements (Knowledge, Skills, and Abilities)

Must have knowledge of solar panels and inverters

A strong background from the electrical department

Proficient with computers and social media platforms

Must be a problem solver, self-motivated, and competitive

Must have a passion for renewable energy

Able to perform well in a high-energy, chaotic environment

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Marketing Executive • Lahore, Punjab, Pakistan

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