Marketing executives contribute to, and develop, integrated marketing campaigns.
Tasks typically involve :
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
- Communicating with target audiences and managing customer relationships;
- Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
Job Specification
Writing and proofreading copy;Liaising with designers and printers;Organizing photo shoots;Arranging for the effective distribution of marketing materials;Maintaining and updating customer databases;Organizing and attending events such as conferences, seminars, receptions and exhibitions;Sourcing and securing sponsorship;Conducting market research such as customer questionnaires and focus groups;Contributing to, and developing, marketing plans and strategies;Managing budgets;Evaluating marketing campaigns;Monitoring competitor activity;Supporting the marketing manager and other colleagues.Location : Information Technology and Services - Lahore, Pakistan
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