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Assistant Brand Manager

Assistant Brand Manager

Reckitt Benckiser LLCKarachi Division, Sindh, Pakistan
30+ days ago
Job description

Assistant Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact.

Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, while leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community—alongside our leading-edge Marketing Academy—your opportunities to grow and upskill will be extensive.

About the role

The ABM is responsible for assisting the Category Marketing Manager / Brand Manager in implementing the overall brand plan so as to contribute to the brand, as well as category growth. The position is in charge of all marketing activities related to the assigned brand and is responsible for contributing new and innovative ideas to support and build the brand.

Your responsibilities

  • Own and lead the execution of brand initiatives that contribute to category growth. This includes campaign rollouts, NPD / EPD launches, and strong collaboration in cross‑functional project delivery.
  • Track and analyse category, brand, and competitor performance to identify actionable insights. Use data to shape strategy, campaigns, and drive continuous product improvement.
  • Lead on‑ground program with strategic approach ensuring excellence in last mile execution. Keeping close coordination with agency and internal stakeholders.
  • Lead the development of creative assets including TV, Digital, packaging and other contents aligned with the brand’s tone and positioning.
  • Work with Sales, Trade Marketing, Supply Chain, Finance and external agencies to bring campaigns and brand activations to life across all key consumer touchpoints – in‑store, on‑ground and digital.
  • Lead the development and deployment of brand commercial plan.

The experience we're looking for

  • Educated to minimum bachelor’s degree level in a business‑related subject – from a recognised University.
  • Minimum 3 years of experience in FMCG or Consumer Health and a proven track record in Brand Management.
  • Agile digital marketing acumen, with an ability to adapt and thrive in a fast‑paced environment.
  • Robust analytical abilities to dissect market trends and brand performance.
  • The skills for success

    Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG / Consumer Health Experience, Brand Management.

    What we offer

    With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

    We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

    Equality

    We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

    All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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    Brand Manager • Karachi Division, Sindh, Pakistan

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