Brand Manager

Overview Develop Annual Operating Plan

Ensure competitive intelligence through market visits

Devise New Product Development

Carry out Demand Supply Analysis

Pricing strategy through PVL

Gather consumer insights through monthly interactions with consumers to identify needs and generate ideas for new product / features selection

Develop advertising and promotion strategies with the communication team, including Advertising, Brand Activation, Digital & PR plans for existing and new products

Track monthly sales performance and recommend push and pull strategies

Lead consumer and brand learning plan development

Job Specification Have leadership and team working skills, be highly organized in order to meet back-to-back deadlines, have strong communication skills (written and verbal), demonstrate out of the box thinking and creativity

Electrical / Electronic Manufacturing - Karachi, Pakistan

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