Outbound Lead Generation Specialist (Cold Email Focus)
pavagoJhelum, Punjab, Pakistan20 days ago
Job descriptionSegment contacts by persona, industry, geography, and ICP. Validate and clean lists using NeverBounce, ZeroBounce, or Clearout. Email Campaign Creation : Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days. Personalize templates with industry, role, or company-specific details. Deliverability Management : Rotate sending accounts, monitor spam scores, and maintain healthy sending limits. Track bounce rates and spam flags, adjusting campaigns proactively. Campaign Optimization : Track open, click, reply, bounce, and positive response rates. Adjust messaging based on results, industry trends, and feedback from sales. Lead Qualification & Handoff : Route qualified leads to Account Executives or BDRs with detailed notes. Maintain clean CRM records in Salesforce, HubSpot, or Zoho. Compliance & Best Practices : Maintain opt-out processes and respect suppression lists. Skilled in persuasive, concise copywriting. Technically capable of managing deliverability and campaign health. Analytical and data-driven, always iterating based on performance. Comfortable balancing creativity with compliance requirements. 1–2 years in outbound lead generation, SDR, or marketing campaign roles. Familiarity with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead). Experience writing copy for sales outreach. Strong Excel / Google Sheets for list management. Managed sending domains and deliverability at scale. Experience running campaigns for B2B SaaS, marketing, or services companies. Familiarity with compliance frameworks (GDPR, CAN-SPAM, CCPA). Basic technical skills (DNS records, SPF / DKIM / DMARC setup). Research and build prospect lists, ensuring accurate segmentation and clean data. Draft and launch email sequences with personalized subject lines and value-driven messaging. Monitor deliverability by reviewing bounce rates, spam flags, and domain reputation. Review campaign metrics (open, click, reply, and positive response rates) and make adjustments. Respond to and categorize replies, flagging warm leads for handoff to sales. Update CRM and campaign logs so the sales team has accurate records of engagement. Open rates ≥ 40% (or client benchmark). Positive reply rates ≥ 5–10%. Bounce rate Number of qualified leads generated monthly (based on client targets). CRM hygiene : 100% of leads categorized and updated. Initial Phone Screen Video Interview with Pavago Recruiter Practical Task (e.g., draft a 4-step outbound sequence for a sample persona) Client Interview Offer & Background Verification
Job Title
Cold Email Outreach / Outbound Lead Generation Representative
Position Type
Full-Time, Remote
Working Hours
U.S. client business hours (with flexibility for campaign monitoring and response handling)
About the Role
Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns. This role is responsible for writing effective copy, building prospect lists, managing deliverability, monitoring metrics, and passing warm leads to sales teams. The specialist ensures campaigns are strategic, compliant, and performance-driven, with a constant focus on improving conversion rates.
Responsibilities
- Prospect List Building :
Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.
Write compelling subject lines, body copy, and CTAs tailored to prospect pain points.
Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup.
A / B test subject lines, templates, send times, and CTAs.
Monitor replies, categorize responses, and flag interested prospects.
Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA.
What Makes You a Perfect Fit
Required Experience & Skills (Minimum)
Ideal Experience & Skills
What Does a Typical Day Look Like?
Key Metrics for Success (KPIs)
Interview Process
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Lead Generation Specialist • Jhelum, Punjab, Pakistan
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