Assistant Brand Manager

Responsibilities

Closely monitors and analyzes sales volumes, market share trends and competitive activity. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. Coordinates product management and / or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. Job Specification

Educational Requirement : BS / BA degree in a business related function MBA (concentration in Marketing preferred) Success Attributes : Demonstrated leadership and team skills Strategic thinking skills Analytical and problem solving skills Communication skills (written and oral) Creativity Results orientation Multifunctional skill base (financial, operations as well as marketing) Persuasiveness and tenacity to sell ideas High level of initiative and assertiveness

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